Hero Collar™ - Patented No-Pinch Buckle
Hero Collar™ - Patented No-Pinch Buckle
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The Collar that holds its Shape, Strength and Fit
✔️ Guaranteed for Life and Free Returns
✔️ ‘No-Pinch’ Fidlock® patented magnetic buckle that locks instantly
✔️ Reinforced stitching to strengthen high-stress areas
✔️ Featherlight, aerospace-grade hardware built to handle real pull without weighing down your pup
✔️ Soft, durable, no-fray 1” webbing made from ocean-bound plastic
✔️ Reflective stitching enhances visibility in low light for added safety
✔️ Hand-built in Minnesota and trail-tested
Patented ‘No Pinch’, Auto-Locking Buckle.
Fidlock® patented magnetic buckle that Auto-Locks. Secure for the Strongest Pullers.
Featherlight, Aerospace-Grade Hardware
Built to handle real pull without weighing down your pup. No cheap plastic parts.
Webbing made from Ocean-Bound Plastic
Strong. Sustainable. Soft. No-fray 1” webbing made from upcycled plastic
Minnesota Made
Not mass-produced overseas. Our gear is made in small batches by skilled makers who know quality, resulting in stronger construction, consistency and products you can trust.
10% of Your Purchase Provides Gear for Rescue Dogs
We donate collars, leashes and harnesses where it counts — to the dogs still waiting.
The Hero Collar™ difference
Product Details
Built to Last a Lifetime
Guaranteed for Life: Lifetime repair guarantee and 30-day returns for ultimate peace of mind.
Fidlock® Magnetic Buckle : Made from recycled fishing nets, it’s eco-friendly, secure, and quick connecting.
#tide ocean material® webbing : Crafted from ocean-bound plastics, delivering durable, high-performance gear that helps the planet.
Aerospace Aluminum Hardware: Lightweight yet incredibly strong, engineered to handle any adventure.
Tag-Friendly Design: Slider with a dedicated tag hole, keeping your pup’s ID tags secure.
Reflective Stitching: Enhances visibility for safer walks in low-light conditions.
Made in Minnesota: Proudly handcrafted with precision in the USA.
Save Lives: 10% of each purchase supports dog rescue and adoption.
Pairs With
Sizing Chart
Hero Collar Sizing Chart
Finding the perfect fit is simple—but measuring is key! Use a tape measure to check your dog’s neck size for a secure, comfortable collar that’s stylish and safe. Ready to gear up? Let’s find their match!
Small
Length: Adjusts to fit neck sizes between 12”–15”
Webbing Width: 1”, Not adjustable
Recommended Weight: Best for dogs 15 lbs and up
Breed Examples: Schnauzer, Pug, Shih Tzu, Jack Russell, Boston Terrier
Medium
Length: Adjusts to fit neck sizes between 14”-20”
Webbing Width: 1”, Not adjustable
Breed Examples: Labrador, Beagle, Border Collie, Australian Shepherd, Australian Cattle Dog
Large
Length: Adjusts to fit neck sizes between 19”-28”
Webbing Width: 1”, Not adjustable
Breed Examples: German Shepherd, Bernese Mountain Dog, Irish Wolfhound, Great Dane, Mastiff
Care Guide
Wash me gently in cold water: Like your favorite hoodie—no saunas, please!
Hang me up to dry: I need my beauty rest.
Treat me right: And I’ll stick around fur-ever.
Let customers speak for us
from 99 reviews
Such an amazing collar! Super simple and easy to put on and the buckle is extremely durable. On top of all that, the color chili pepper red is super vibrant and pleasing to the eye!
I’m so impressed with this gear—it’s not just stylish (I love the color), it’s smart, strong, and thoughtfully made.
I've never used a harness before so I thought it might be kind of tricky but it was a breeze to size and get on my pup. Luna liked it right away and I walked her with the hand free leash. Definitely makes our walks a lot easier. The reflective stitching is a great touch for evening walks.
I also love that it’s Minnesota made and supports dog rescue. If you’re looking for durable, ethical, and beautifully designed dog gear, I highly recommend checking out TheDawgPack™!
The Hero Harness helps my little puller keep on the straight and narrow. The harness is strong and durable and helps with my pup’s pulling issues.
I got 2 different sizes of the Hero Harness for my Mini American Shepherds, one for my puppy—unsure how big he would grow fully; the other for my adult dog. The sizing is so flexible and customizable, I’ll easily be able to swap them between dogs if needed.
Pictured, the orange is a small on my 7 month, 23 lb puppy. Fits him wonderfully with some room to grow yet. (This one would fit my adult dog too!)
And the red is a medium on my 4 year old, 24 lb, very floofy adult dog. He’s got plenty of room in it, and I’ll easily be able to swap their sizes if my pup outgrows the small.
The harness has the magnetic buckle which makes clasping and unclasping super easy, even one-handed.
The harness itself can be used either a front clip or back clip harness, you really cannot beat the flexibility in sizing and use for this harness!
Abby just LOVES her new Hero collar. I lost track of how many compliments she gets from fellow walkers on the path -ABSOLUTELY the perfect PINK! She's an on-trend classy Sprenger - so the correct - popular now color is important to her!! :)
The quick on/off magnetic buckle and the ease it is to clip the leash on are what really makes me happy about her new "fashion necklace" Abby's a Sprenger so she's a lot on the messy-slobbery side of the pack. Cleaning the Hero collar is soooo simple. I threw out all her dirty/dingy/goobed up old collars!
We love being a part of the DAWG PACK !! LOVE the NAME too ;)
We highly recommend the Hero Harness! It’s incredibly lightweight, comfortable for Frankie, and perfect for our daily walks. It slips on easily, and the magnetic buckle makes fastening effortless, no struggling, no hassle, just clip and go. Frankie loves it, and so do we!
This has become our daily go to harness! We love the magnetic buckle and the duality of being able to use it in the front or on the back.
Love the cool clasp and the bright color when we are up north! Lake dog approved!
Hit the trails this morning before scent work class and this collar did not disappoint...it is truly beautiful! Who knew a magnetic latch could be so awesome...not me, but now I'm a believer. Easy on and off to kennel up the dog. I got so many compliments in class; everyone noticed the beautiful color and wanted to play with it to see how it works...all were impressed! This collar does not disappoint.
We are loving the hero collar on our aussies. The latch is sturdy and dependable. Easy to put on and strong! Also love the blue color!
We ordered 2 collars for our French bulldogs and they look great and fit nicely. The latching system is really easy to use. You can actually use one hand!
Artie has been wearing the Hero Collar for a month now and we love it. Easy to take on and off and easy to wash after he rolls around in the mud. Love the quick release.
I received the collar only 2 days after ordering which made me very impressed. The packaging was outstanding, and I specifically liked the brands commitment to sustainability. The collar is very user friendly, bold in color, and of utmost quality.
I love hats and this one is my new favorite - I love the color and the logo is adorable. And I love that the Dawg Pack gives 10% of every order to support dog rescue and adoption.
Luna was so excited when the package from The Dawg Pack came that she dove right into the box. She loves her new collar and gave me many thank you kisses. She's so fashionable - the color looks amazing with her white fur.
The buckles are magnetic, really innovative, and secure - unique technology that I’ve never seen before. The products are made in MN with Durable Webbing from Ocean Bound Plastic (so cool) AND the best part... 10% of every purchase supports Dog Rescue. I HIGHLY RECOMMEND buying your dog some awesome new gear from the DawgPack.
I recently purchased a Hero Harness for our pup, and loved it so much I decided to buy the Hero Collar as well. I am extremely happy with this purchase! The webbing is made from the same ocean-bound plastic as the harness, and the magnetic buckle is the same. I just love this buckle - no other harness or collar I've used has been as quick to put on and take off, or as secure, as this one. And finally, The DawgPack's commitment to funding dog adoption and rescue efforts, their quick response time, and personal customer service all make them the kind of company I choose to work with.
I purchased two collars for my two dogs.
They are super easy to put on and off with the magnetic buckle. And have two locations that you can hang ID tags or tracking devices.
I was very grateful to be given a collar to evaluate in honesty I love the latch. It is the cats meow. I was hoping for a secondary d-ring to attach my dogs many tags. In most cases if the owner doesn’t have all the tags I have the loop for tags would work well. However, in my case I must say the verdict is still out. I am searching to find a separate d-ring to try attaching so the tags will be better located away from the latch. If I can achieve this it would be the best collar yet. I know my case is unusual and my review should not discourage any potential user. I still say it is a fantastic collar…. Easy on easy off and itt will not come loose by itself. The latch design is unbelievable!! Buy one you won’t regret it.
Finally, a lightweight yet sturdy collar! The easy on/off with magnetic clasp is really helpful (and feels sturdy and reliable)!
My dogs have managed to self release from other quick clasp type collars. I do not think they will ever get these off themselves.
Fun color option for a sharp looking pal while keeping them properly collared.