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Hero Collar™

Hero Collar™

Color: Blue Tide
Size
Regular price $59.00 USD
Regular price $0.00 USD Limited Time Sale $59.00 USD
Limited Time Sale Sold out

No more throwaway gear. The Hero Collar™ is Built to Outlast.

✔️ Lifetime Guarantee and Free 30-Day Returns

✔️ Hand-built in Minnesota and Trail Tested

✔️ Patented Quick Release Buckle — Auto-Locks, Never Pinches

✔️ Soft, Durable Webbing made from Ocean-Bound Plastic

✔️ Feather-Light Aerospace Grade Hardware — No Cheap Plastic

❤️ 10% of your Purchase Funds Dog Adoption

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Customer Reviews

Based on 27 reviews
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K
KC
Midnight / M: 14-20”
I absolutely love this collar

I absolutely love this collar. No pinching and super durable for my fur rocket. It WILL NOT release on its own but it’s easy to release with just a slight pull on the release string. Genius.

D
Dale N.
Blue Tide / M: 14-20”
This is the best collar on the market

This is the best collar on the market. The lift and release mechanism is complete genius and I wonder why every collar isn't like this! Extremely durable as well! Get one ASAP.

E
Erika M.
Midnight / M: 14-20”
Magnetic personalities: Fox + Riley = Hero collar

Fox + Riley = Hero Collar! After an unsupervised foothills jaunt chasing a fox, our Riley now wears his Hero collar even for a potty outing. Its magnetic personality - easy on and off capability - ensures his identity if he goes on another unsanctioned walk about. Plus we are delighted with the environmentally conscious material and that a portion of every purchase goes to help other rescue dogs.

K
Kayli M.
Sunburst Orange / L: 19-28”
Great quality clasp!

Love the cool clasp and the bright color when we are up north! Lake dog approved!

D
Diane F.
Blue Tide / L: 19-28”
2 Thumbs Up!!!

Hit the trails this morning before scent work class and this collar did not disappoint...it is truly beautiful! Who knew a magnetic latch could be so awesome...not me, but now I'm a believer. Easy on and off to kennel up the dog. I got so many compliments in class; everyone noticed the beautiful color and wanted to play with it to see how it works...all were impressed! This collar does not disappoint.

K
Kelly
Dependable

We are loving the hero collar on our aussies. The latch is sturdy and dependable. Easy to put on and strong! Also love the blue color!

G
Gary P.
Chili Pepper Red / M: 14-20”
Great collars

We ordered 2 collars for our French bulldogs and they look great and fit nicely. The latching system is really easy to use. You can actually use one hand!

B
BRIAN Y.
Chili Pepper Red / L: 19-28”
Great Collar

Artie has been wearing the Hero Collar for a month now and we love it. Easy to take on and off and easy to wash after he rolls around in the mud. Love the quick release.

C
Craig P.
Sunburst Orange / S: 12-15”
Collar

I received the collar only 2 days after ordering which made me very impressed. The packaging was outstanding, and I specifically liked the brands commitment to sustainability. The collar is very user friendly, bold in color, and of utmost quality.

L
Leah D.
Bubblegum Pink / L: 19-28”
Pretty in pink

Truffles loves her collar. She look so pretty in pink. It is a great collar for her. The magnet works great. It stays on her great, especially for a big girl like her.

Buckle-up without the Battle

Auto-Locks. Quick Release. No Pinch. Secure for the Strongest Pullers.

Minnesota Made

Not the overseas-made for Pet Store stuff. Our gear is produced in small batches by skilled makers who know quality.

Man holding a dog outdoors with trees and water in the background

Webbing made from Ocean-Bound Plastic

Strong. Sustainable. Soft. We upcycle plastic waste into gear that performs — and helps clean-up the planet.

Person with a dog on a leash in an open field

Featherlight, Aerospace-Grade Hardware

No Cheap Plastic. Built for real pull without weighing down your Pup.

Woman in blue cap and yellow jacket kissing a white dog outdoors.

10% of Your Purchase Provides Gear for Rescue Dogs

We donate collars, leashes, and harnesses where it counts — to the dogs still waiting.

Product Details

Built to Last a Lifetime

Guaranteed for Life: Lifetime repair guarantee and 30-day returns for ultimate peace of mind.

Fidlock® Magnetic Buckle : Made from recycled fishing nets, it’s eco-friendly, secure, and quick connecting.

#tide ocean material® webbing : Crafted from ocean-bound plastics, delivering durable, high-performance gear that helps the planet.

Aerospace Aluminum Hardware: Lightweight yet incredibly strong, engineered to handle any adventure.

Tag-Friendly Design: Slider with a dedicated tag hole, keeping your pup’s ID tags secure.

Reflective Stitching: Enhances visibility for safer walks in low-light conditions.

Made in Minnesota: Proudly handcrafted with precision in the USA.

Save Lives: 10% of each purchase supports dog rescue and adoption.

Sizing Chart

Hero Collar Sizing Chart

Finding the perfect fit is simple—but measuring is key! Use a tape measure to check your dog’s neck size for a secure, comfortable collar that’s stylish and safe. Ready to gear up? Let’s find their match!

Small

Length: Adjusts to fit neck sizes between 12”–15”

Webbing Width: 1”, Not adjustable

Recommended Weight: Best for dogs 15 lbs and up

Breed Examples: Schnauzer, Pug, Shih Tzu, Jack Russell, Boston Terrier

Medium

Length: Adjusts to fit neck sizes between 14”-20”

Webbing Width: 1”, Not adjustable

Breed Examples: Labrador, Beagle, Border Collie, Australian Shepherd, Australian Cattle Dog

Large

Length: Adjusts to fit neck sizes between 19”-28”

Webbing Width: 1”, Not adjustable

Breed Examples: German Shepherd, Bernese Mountain Dog, Irish Wolfhound, Great Dane, Mastiff

Care Guide

Wash me gently in cold water: Like your favorite hoodie—no saunas, please!

Hang me up to dry: I need my beauty rest.

Treat me right: And I’ll stick around fur-ever.